Motionographer® Oomy Zen

OOmy Zen is a fully CGI advertising film created for OOFOS, focused on visualising the feeling of active recovery rather than explaining the product itself.

The piece translates sensations such as pressure relief, softness and calm into a tactile 3D experience, using motion, timing and material behaviour as its primary language. Instead of demonstration, the film relies on perception, allowing viewers to intuitively sense what wearing the shoe feels like.

Inspired by the OOmy Zen concept, the visual world draws subtle parallels between product technology and nature. Materials are treated not as static surfaces, but as expressive elements whose response, deformation and rhythm carry the emotional tone of the film.

By balancing realism with abstraction, the project reframes product communication as a sensory experience.

_______________________________________________________________________________

Credits:

Design & Animation Studio: Pleid St. / Madrid
Creative Director: Juanma Mota
Designer: Pablo García Robla
Digital Artist: Ruye Ruye
3D Generalist: Alejandro Caro
Creative Project Manager: Noemí Álvarez
Sound Designer: Facundo Capece
Client / Brand: OOFOS / Braintree, MA
Agency: Callen / Austin, TX
Production Company: Black&Co. / New York, NY
Management Agency: Levine/Leavitt / New York, NY