Robinson College of Business – Georgia State University

Brent Clouse

From the creator:

I worked with the team at Matchstic in Atlanta to produce and animate a short animation unveiling the rebrand for GSU's Robinson College of Business.

This was a fun project for a lot of reasons, but particularly because we started with a blank canvas that quickly expanded when we began storyboarding possible directions. With a minimal, but very intentional visual identity system, we found ways to illustrate Robinson's core messaging using mostly dots.

Client: Georgia State University
Agency: Matchstic -
Animation Direction: Brent Clouse
Music: James Carroll