Gentleman Scholar goes hybrid for State Farm “Home & Auto” (Director’s Cut)


Charming blend of 2D and 3D aesthetics in this whimsical :60 spot for State Farm.

From the creator:

For State Farm the goal was simple, highlight a few of the best combinations that life has to offer. The challenge was to find clever ways of showcasing some of the simplest ideas. As we dove into the narrative we immediately knew that there were millions of ways to bring this world to life and in the end we anchored ourself in an orthographic landscape, filled with unicorns, hamburgers, laundry and rock and roll.


Production Company: Scholar
Creative Directors: William Campbell & Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Senior Producer: Tyler Locke
Art Director: Jordan Lyle
Designers: Brandon Smith, Chris Finn
Animators: Samuel Kim, Brandon Smith, Chris Finn

Client: State Farm
Agency: State Farm Creative Services