Scholar’s largest holiday campaign to date began as a simple brief and quickly snowballed into a full-scale universe. One powered with heart, humor, and a healthy dose of wonder. Step inside and you will find the blueprint of how their team dreamed, crafted, and animated a world where a fluffy Yeti, three mischievous Mice, and one fearless Gingerbread bring holiday magic to life.
With over 30 unique spots spanning from in-store to Times Square, Scholar set out to build a world worth believing in, and their team answered with craft, precision, intention, and imagination. Every gesture, sparkle, and burst of personality was designed to make these characters feel authentic, charming, and alive.
Executive Creative Director, Partner: William Campbell Creative Directors: Cristina Barna, Liam Elias, Sean Martin Managing Director/Executive Producer: Kirsten Noll Executive Producer: Kate Aspell Director of Production: Tyler Locke Head of Production: Nicole Smarsh CG Supervisor: Tim Hayward, Kevin Kolodinsky, Brice Linane, Ken Lee Sr. Producer: Michael Heil, Lusia Share Producer: Paola Malo Designers: Ana Chang, Jee Kim, Danna Macias, Logan Sprangers, Camille Perrin, Thomas Roisland Model/Texture Artists: June Kim, Krista Albert, Rob Cavallo, Brian Luong, Jeremy Ramirez, Juan Salazar, Cameron Scott, Carlos Taborda, Alek Vacura 2D Animators: Matt Andrews DMP: Liam Elias, Jee Kim, Kenny Kerut, Michael Cafarelli 3D Animators: Sarah Wolfe, Teri Shellen, Beavan Blocker, Michael Cawood, Richard Deforno, Mike DiNocco, Nick Dubois, Jared Eng, Madeline Jackson, Liana Krakirian, James Lane, Dave Lee, Jason Martinsen, Tom Shek, Rob Somers, Carolyn Vale 3D Generalists: Rob Cavallo, Adam Newman, Jeremy Ramirez, Cameron Scott, Carlos Taborda 3D Rigging: Ohad Bracha Lighters: Rob Cavallo, Ken Lee, Cristina Kuong, Ziming Liu, Brian Luong, Adam Newman, Jamil Primas, Juan Salazar, Carlos Taborda, Andy Tai, Eric Xu Dynamics/FX: Yates Holley, Eric Rosenthal, Andy Sheng, Jason Tjahyadi Compositors: Rachel Moon, Kevin Njoo, Eric Almeras, Jeen Lee, Eddie Anton, Navid Bagherzadeh, Ian Blewitt, Cody Chen, Krystal Chinn, Ting-Jung Hsu, Fred Kim, Michael Loney, Phil Massimino, Jeric Pimentel, Flame Artist: Rachel Moon, Kevin Njoo, Jameson DeSantis, Jeen Lee Storyboards: Federico Etchegaray, Fred Fassberger Editor: Dominic Strazulo Assistant Editor: Adrianna McKinley Sound Design: TJ Dumser Mix: Lime Studios Mix Engineer: Matt Miller Music: Benson Boone Artist & Track Name: Mystical Magical
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Scholar’s largest holiday campaign to date began as a simple brief and quickly snowballed into a full-scale universe. One powered with heart, humor, and a healthy dose of wonder. Step inside and you will find the blueprint of how their team dreamed, crafted, and animated a world where a fluffy Yeti, three mischievous Mice, and one fearless Gingerbread bring holiday magic to life.
Welcome to the Target Holiday World.
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Credits:
Executive Creative Director, Partner: William Campbell
Creative Directors: Cristina Barna, Liam Elias, Sean Martin
Managing Director/Executive Producer: Kirsten Noll
Executive Producer: Kate Aspell
Director of Production: Tyler Locke
Head of Production: Nicole Smarsh
CG Supervisor: Tim Hayward, Kevin Kolodinsky, Brice Linane, Ken Lee
Sr. Producer: Michael Heil, Lusia Share
Producer: Paola Malo
Designers: Ana Chang, Jee Kim, Danna Macias, Logan Sprangers, Camille Perrin, Thomas Roisland
Model/Texture Artists: June Kim, Krista Albert, Rob Cavallo, Brian Luong, Jeremy Ramirez, Juan Salazar, Cameron Scott, Carlos Taborda, Alek Vacura
2D Animators: Matt Andrews
DMP: Liam Elias, Jee Kim, Kenny Kerut, Michael Cafarelli
3D Animators: Sarah Wolfe, Teri Shellen, Beavan Blocker, Michael Cawood, Richard Deforno, Mike DiNocco, Nick Dubois, Jared Eng, Madeline Jackson, Liana Krakirian, James Lane, Dave Lee, Jason Martinsen, Tom Shek, Rob Somers, Carolyn Vale
3D Generalists: Rob Cavallo, Adam Newman, Jeremy Ramirez, Cameron Scott, Carlos Taborda
3D Rigging: Ohad Bracha
Lighters: Rob Cavallo, Ken Lee, Cristina Kuong, Ziming Liu, Brian Luong, Adam Newman, Jamil Primas, Juan Salazar, Carlos Taborda, Andy Tai, Eric Xu
Dynamics/FX: Yates Holley, Eric Rosenthal, Andy Sheng, Jason Tjahyadi
Compositors: Rachel Moon, Kevin Njoo, Eric Almeras, Jeen Lee, Eddie Anton, Navid Bagherzadeh, Ian Blewitt, Cody Chen, Krystal Chinn, Ting-Jung Hsu, Fred Kim, Michael Loney, Phil Massimino, Jeric Pimentel,
Flame Artist: Rachel Moon, Kevin Njoo, Jameson DeSantis, Jeen Lee
Storyboards: Federico Etchegaray, Fred Fassberger
Editor: Dominic Strazulo
Assistant Editor: Adrianna McKinley
Sound Design: TJ Dumser
Mix: Lime Studios
Mix Engineer: Matt Miller
Music: Benson Boone
Artist & Track Name: Mystical Magical
Instagram: @helloscholar
Facebook: @heyscholar
LinkedIn: Scholar
Behance: Scholar