University of British Columbia – Push Forward | Global Mechanic & AIM Creative Studios.

Global Mechanic and AIM Creative Studios develop a mixed-media visual language for the University of British Columbia’s “Push Forward” campaign.
Frame from the University of British Columbia Push Forward campaign by Global Mechanic and AIM Creative Studios.Frame from the University of British Columbia Push Forward campaign by Global Mechanic and AIM Creative Studios.In collaboration with ONE23WEST and under the creative direction of Bruce Alcock from Global Mechanic, we developed a visual language for the “Push Forward” campaign that would do justice to the University of British Columbia’s century-long legacy. To achieve the aimed-for level of sophistication, we took a mixed-media approach, using frame-by-frame animation for its tactile, organic quality.

The result is a cohesive campaign in which the meticulous, hand-crafted detail reflects the UBC brand’s enduring excellence.
Frame from the University of British Columbia Push Forward campaign by Global Mechanic and AIM Creative Studios.Frame from the University of British Columbia Push Forward campaign by Global Mechanic and AIM Creative Studios.

Credits:
Client: University of British Columbia
Agency: ONE23WEST
Production: Global Mechanic & AIM Creative Studios
Executive Producer: Chris Brodie & Jonas César
Creative Director: Bruce Alcock
Producer: Tiago Ribeiro
Director: Alexandre Sousa
Project Manager & Animation Supervisor: Daniela Carvalho
Art Direction & Illustration: Claudio Marinkovic & Felipe Fiori
Animation Director: Alexandre Sousa, José Teixeira & Nuno Gonçalves
Animation: Alexandra Braga, Alexandre Sousa, Ana Luísa Farinha, Cristina Neto, Daniel Roque & José Teixeira
Motion Design & Compositing: André Cunha, Jorge Ramos, José Teixeira, Kevin Herrmann, Nuno Gonçalves & Sara Tomas
Instagram: @aimcreativestudios
Instagram: @globalmechanic