UNTITLED | Sidemen Charity Match

UNTITLED had an incredible experience collaborating with Arcade Media to produce the dynamic player announcement videos for the Sidemen Charity Match, held at London Stadium. The event marked a significant moment, not only as the largest YouTube fixture of the year but also as a monumental charitable effort, raising nearly £2.5 million and uniting fans worldwide.

The excitement was amplified by the inclusion of four surprise superstar players: MrBeast, Kai Cenat, XQC, and Speed. The video aimed to reveal these high-profile names and generate anticipation for what would become an unforgettable day. UNTITLED spearheaded the entire creative process, from crafting original designs for each character and background to developing storyboards, animatics, and the final animation.Being part of such a meaningful project was a privilege, and UNTITLED is proud to have contributed to setting the stage for an event that left a lasting impact on both fans and charitable causes alike.

Client: Arcade Media
Director: UNTITLED
Art Direction: Christian Tailor, Pablo Thomas, Henry White
Style Frames & Design: Christian Tailor, Pablo Thomas
3D Design Animation: Christian Tailor
2D Animation: Pablo Thomas, Christian Tailor
FX Animation: Joel Williams, Pablo Thomas
Compositing: Christian Tailor, Pablo Thomas
Sound Design & Music: Jonny Fitch