Whatever You Call It


From the creator:

For many people death is an uncomfortable topic, so we teamed up with charity Marie Curie and Saatchi&Saatchi to create a campaign with a catchy tune and googly eyes aimed at encouraging people to start a conversation.

Directed and designed by Moth Studio

Moth Studio and Saatchi & Saatchi London

Jonathan Lindgren, Joseph Melhuish, Laura Sirvent, Milo Targett, Russel Etheridge and Moth Studio

Daniele Baiardini and Moth Studio

Agency: Saatchi & Saatchi London
CCO: Guillermo Vega
ECD: Dan Treichel
Creatives: Sarah Heavens, Ryan Price, Maria Suarez-Inclan
Business leader: Adrian Ash
Account director: Laura Battersby
Account Manager: Cassie Allen
Producer: Ally Dean

Music and Sound Design
Sound House: Factory
Engineer: Mark Hills
Music company: Finger music
Composer: Craig Brown
Singer: Callum Venice, Laura Greaves

Client: Marie Curie

Production Year: 2019