The Human Touch

Human is the music and sound design studio behind the recently posted “Happiness Factory” spot from Psyop.

They’ve worked on some impressive projects, including a Sprite spot that was graciously sent my way some time ago by Katie Wilson, but which I allowed to slip unceremoniously through the cracks. I’m going to interpret its reappearance as an omen and take this opportunity to post the spot and a making-of feature.


The spot | Making-of video

About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer and F5. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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  • dread

    cool spot. but when does the gay sex start? how about some hot chicks jumping in??

  • Good point. It bothers me that I didn’t think of it first…

  • Steve

    Really cool spot. I dunno what you are talking about, there is plenty of gay sex.

    Oh wait that’s a popup.

  • off the point again, but who drinks a sprite when they are that thirsty?

  • Oh it’s great to finally see a making of. Thanks for posting!

    “Good point. It bothers me that I didn’t think of it first…”

  • blah

    wow, aren’t you guys homophobic!

  • This is an awesome idea, but i think they could have gone further with it…

  • nick jamison

    anyone know the song that is in the background of the making-of?? its would help allot. I know its twista, im just looking for the song title

  • Keep up the good work