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Al Dente

Supinfocom‘s Student Films never fail to impress. This time again, in a Pixar inspired style Al Dente. (via NoFatClips)

Psyop for Smith & Nephew

Psyop has dropped a painterly new spot for Smith & Nephews (viewable in HD on Vimeo). Directed by Eben Mears and Mate Steinforth, who’s sharing some styleframes and mo-cap video on his site.

This is probably as dark and edgy as you can get for a company specializing in joint implants. Maybe a smart move on Smith & Nephew’s part? I don’t know. I do know that I still have a soft spot for the traditional ink flow technique. And with Pysop’s trademark transitions and expressive line work, you can’t go wrong. I like how the orange strokes actually serve a purpose to the brand.

This piece also has a very Byroglyphic feel to it that I like, which as far as I know could have been the inspiration for the style. There are also a few moments remind me of the first StreetFighter 4 Trailer.

Credits

Eat My Dear busts out a fresh reel

Eat My Dear busts out a fresh reel

Logan and PlayStation: Resistance 2 “Twisted History”

So far this week, video games are reigning supreme. If the onslaught of great work isn’t an indicator of advertising and marketing dollars shifting in favor of gaming, I don’t know what it is.

Coming off the heels of their intriguing work for Metal Gear Solid, Logan teamed up with PlayStation creatives to create an epic tale of a 20th century that never happened. Here’s the scoop from the folks at PlayStation:

The brief was to create a promo outlining key moments in our ‘twisted’ history of the Resistance universe. Where most first-person shooters are based in either a Sci-fi or World War II context, Resistance blends the two with a story set in an alternative version of the 20th Century. In this reality WWII never happened and there was no Nazi enemy. Instead, humanity is threatened by brutal invaders, the Chimera. And the situation is looking desperate…

Logan‘s creative director, Alexei Tylevich, got involved in the project fairly early on, working shoulder to shoulder with PlayStation to create the promo.

The transitions in this spot alone are worth repeat viewing, never mind the excellent pacing and novel mix of macro and micro imagery. One of the things I’ve always loved about Logan’s work is its improvisational quality, a fluidity that’s borne by confidence in design and a willingness to have a little fun. That fluidity is on fine display here.

Credits

Shilo: Mercenaries 2 “Ca$h”

UPDATE: A directors cut with an alternate soundtrack can be found on Shilo’s site. Click on “Directors Cut” next to “Broadcast.”

Working with San Francisco agency Draftfcb for Electronic Arts, Shilo created “Ca$h” to promote the upcoming release of “Mercenaries 2: World in Flames.” It’s a fun spot that feels like it was created with the same wry grin the protagonist wears through most of the action.

Shilo did a great job controlling the pallete and textures to match US currency, as well as borrowing elements from bills to use as architectural and environmental props. The skull-shaped smoke is a great image, too. I could see that on the bottom of a skateboard deck. Or maybe tattooed on a bicep.

Credits

Charles Lee / Chris Hewitt for Linkin Park

London’s formidable Dalston duo Charles Lee (Josh) and Dstrukt (Chris) collaborated together to create some visual lovin’ for Linkin Park’s new world tour background visuals. (Edited by The Ronin)