Transistor’s Saiman Chow has directed a quirky, clever and unique campaign for Jig-A-Loo, a versatile spray lubricant with a vaguely inappropriate name.
:30 spots: Telemarketer | Meter Maid | Tax Audit
:05 spots: Deep Sea Divers | Luge | Wrestlers
The first half of each of the :30 spots uses the same intro and then ends with its own distinctive punchline. I’m loving the crazy hybrid approach to the design and animation. Mr. Chow and his team of done a fantastic job.