Punga does Zune

zune.jpg
Creative collective Punga just added to the extensive list of art works for the Zune-arts project that was created and directed by 72andSunny. Their animation looks like what Tim Burton would do if he came across some vinyl toys. A simple and cute narrative about a friend that rips half of his own heart out just to be with his deceased bear buddy. The creators focused on the Buddhist idea of “death as change, not as an end, but as a beginning” and to “try to laugh about it, instead of being scared of it”. The execution of this animation keeps it light and embodies the idea that they are trying to portray without being weighed down by what could easily be creepy or solemn subject matter.

Clearly the team at Punga had fun creating this, and it shows in this animation. Also, being set to the beats of Ratatat certainly help the coolness factor for this spot.

Check it here. Click on the two bears.

While at the Zune site, if you haven’t seen them yet, the rest of the musically inspired art is definitely worth scoping.

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Jon Saunders

/ www.jonsaunders.tv
internet surfer/designer extraordinaire

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7 Comments

KGB

A lot of the Zune pieces are good. This one is one of the better ones too.
I love the sound they used for the bats…great VO :)

Although, and I don’t know if its me, but I got a feeling that these didn’t get as warm of a response as they deserved because they’re related to Microsoft. Every now and then, when I see these posted somewhere, people start talking about how Zune is a rip off of this and that, and how Microsoft is evil, etc…

Maybe its just me…

Brett

I pretty much want to use Ratatat in every piece ever. It is just so god dang catchy. Some pretty fun visuals in this and a quirky short story. Unfortunately, I feel bad about myself knowing this….,but the part in your screencap where they touch their fingers together is a blatant Dragon Ball Z reference. I personally found that to be pretty hilarious.

reference pic

http://hometown.aol.com/ssvegetto90/images/fusion%20dance.bmp in case the comments aren’t allowed html tags.

Brett

I pretty much want to use Ratatat in every piece ever. It is just so god dang catchy. Some pretty fun visuals in this and a quirky short story. Unfortunately, I feel bad about myself knowing this….,but the part in your screencap where they touch their fingers together is a blatant Dragon Ball Z reference. I personally found that to be pretty hilarious.

http://hometown.aol.com/ssvegetto90/images/fusion%20dance.bmp For a reference image.

As much as I never want a Zune, it sure had some potential, and definitely has some great ads.

monovich

very nice work, and it’s right on the spot with it’s message. Unfortunately, the whole zune campaign has done nothing to compel me to buy one. I do love the campaign, though, for it’s entertainment value.

Joe Clay

Don’t feel bad Brett. I was curious as to why they ripped Dragon Ball Z’s fusion dance too. And I’m not an Anime nerd by any stretch of the term.

The other spots are cool. I’m not entirely sure of how they’re selling the zune. I don’t want one and never will, and these short films aren’t doing anything to change that. They’re cool, but to me completely unrelated except that there’s music to it.

It seems to me more like they’re just trying to do something cool and attach the zune brand to it so zune will seem cool. To me that makes it seem more pathetic. I’m not sure why certain brands try to do that, but there you have it. I know it will attract someone. For what it’s worth, I really like how the zune logo was revealed.

mazinger

I think the spots are cool..
Joe… is very simple idea.. The spots are about sharing, the characters are sharing their heart for the last dance…
I love the entire campaign..

Comments are closed.