Nathan Love is up to its old tricks, yet again, in NBC Peacock. In collaboration with NBC Artworks, the studio has created an animated station ID that playfully adheres to the NBC brand while showcasing their mastery of character driven animation.

In exploring the origins of the famous NBC logo, Nathan pays homage to the famous peacock logo that has driven the stations branding for over 50 years. Heavily inspired by the 1993  NBC station ID’s created by John Kricfalusi of now defunct animation production studio, Spumco, Joe Burrascano, Nathan Love’s owner and creative director, elaborates:

“The brief was to create a stand-alone logo animation for NBC. The only guidelines were to make it our own, and of course, for it to be ‘the best logo ever.'”

Originally designed to promote NBC programming that was broadcast in color, Nathan has revisited the original mark and retrofitted it for today—bringing slapstick humor and personality to an iconic logo—while at the same time, making it their own.

For exclusive behind-the-scenes artwork on Nathan Love’s, NBC Peacock, see here.

For a multi-page, illustrated article on the history of the NBC peacock, see here.