Psyop/Stink: Adidas “Zheng Zhi”

As a follow up to “Together,” Psyop and Stink created “Zheng Zhi” for Adidas. Like it’s predecessor, “Zheng Zhi” uses crowds of hand-drawn people to… Read more

Amnesty International: “Torchure”

Sweetworld animated for Amnesty International (and against the Beijiing Olympics) in this darkly cute spot entitled “Torchure.” We’ve posted many beautiful projects about the upcoming… Read more

Interview: Garson Yu of yU+co

“300” main-on-end titles Storyboards for “300” main-on-end titles Animatic for “300” sequence “Bee Movie” end credit sequence Storyboards for “Bee Movie” end credit sequence “Enchanted”… Read more

Forza 6 Legacy

How many racing game references can you spot in this advert for Forza Motorsport 6?

ICYMI: Lucky Holidays by Parabella

In case you missed it, enjoy this amazing animation by Parabella which is guaranteed to warm even the coldest of hearts.

Understanding Patrick Clair

Ever wonder what makes Patrick Clair’s work so darn good? Nol Honig sits down with the Emmy Award-winning title designer to find out. Hint: it’s… Read more

Interview: Psyop for T. Rowe Price

The following is an interview with Mate Steinforth and Gerald Ding and myself, Lauren Indovina regarding Psyop’s “Ink” and “Rice” spots for JWT and T.… Read more

Psyop: Adidas “CVA”

The final spot in Psyop’s four spot run for the Adidas “Impossible is Nothing” campaign centers on the Chinese Volleyball Association. It rounds out the… Read more

Mass Animation = Mass Exploitation?

When Mass Animation announced their goal of creating a CG short film by “crowd-sourcing” the animation to a global community of thousands of animators, I… Read more

Psyop/Stink: Adidas “Zheng Zhi” Credits

Original post Client: Adidas Product: Adidas Olympics 2008 Title: “Zheng Zhiâ€? Length: 00:60 Agency: TBWA/China Creative Directors: Yang Yeo, John Merrifield CD/Copywriter: Sarawut Hengsawad CD/Art… Read more

Inside SIGGRAPH 2006

Monster Samurai / Grace McNamee Doll Face / Andrew Huang Brush / Victoria Caution Fog (Niebla) / Santi Fort e-scape / Masakazu Takano Mask of… Read more

Articles and Interviews

A Conversation with Mate Steinforth April 18, 2012 Go! SXSW 2012: Animated Shorts April 10, 2012 Go! Motionographer’s Role in the Industry (Right Now) April… Read more