Virtual reality is not filmmaking

 Let’s agree on something: 360-degree video presented inside a virtual reality headset isn’t really virtual reality. It’s a novel, sometimes powerful experience, but it’s not what makes VR arguably the most… Read more
Justin Cone • 9 years ago

On The Back Of A Tiger

 One effect that I feel many of us can agree on when working in the commercial world is that it can be a bit of… Read more
Joe Donaldson • 9 years ago

Royale: Jet Blue

 Since their epically rad animation for Flaunt and Diesel, there’s hasn’t been much news from LA-based Royale, the studio formed by ex-Exopolis CD Brien Holman,… Read more
Justin Cone • 16 years ago

Psyop/Stink: Adidas “Zheng Zhi” Credits

 Original post Client: Adidas Product: Adidas Olympics 2008 Title: “Zheng Zhiâ€? Length: 00:60 Agency: TBWA/China Creative Directors: Yang Yeo, John Merrifield CD/Copywriter: Sarawut Hengsawad CD/Art… Read more
Justin Cone • 17 years ago

Gravity: Pelephone “Canons”

 As a follow up to their previous spot for Israeli telecom company Pelephone, Gravity teamed up with director Eli Sverdlov on another spot full of charm… Read more
Justin Cone • 15 years ago

CareerBuilder Help Yourself Credits

 [Original Post] PROJECT NAME: CareerBuilder.com “Self-Help Yourselfâ€? and “Help You Help Youâ€? RUNNING TIME: 2 x :60 DATE OF FIRST AIRING: “Self-Help Yourselfâ€? 2/3/08, “Help… Read more
Justin Cone • 17 years ago

Method for Halo 3

 By now you’ve probably all seen Method’s amazing job on the latest Halo 3 spot. It’s getting pretty heavy airplay, and Method’s work stands up… Read more
Justin Cone • 17 years ago

yU+co: Cirque du Freak Titles

 [qt:https://motionograph.wpengine.com/wp-content/uploads/2009/10/cirque-du-freak.mov 720 405] Interview with Motionographer’s Brandon Lori: How hands-on was Paul Weitz, director of Cirque du Freak, in the creation of the main title,… Read more
Brandon Lori • 15 years ago

AICP Southwest 2011 Sponsor Reel

 Dallas-based Element X Creative garners a trainload of nostalgia for the AICP Southwest Awards Show with their 2011 Sponsor Reel. Through a mixture of blood,… Read more
Matt Hunter Ross • 13 years ago

Mothership for Sprint “Firsts”

 Mothership is back. Directors Dael Oates and David Rosenbaum —in collaboration with Goodby Silverstein & Partners— have joined forces to create the studios latest spot,… Read more
Brandon Lori • 14 years ago

An Interview with nailgun*

 MOV nailgun*’s latest reel JPG Pitch boards for the Academy Awards PDF The process behind the Benjamin Franklin spot for Spike TV’s Men of Action… Read more
Justin Cone • 18 years ago

Tronic for Target

 Tronic has recently released some stylish new projects for Target. The first three are minimalist semi-narratives (1 | 2 | 3) following marbles through abstractions… Read more
Justin Cone • 18 years ago

On the Radar with Sehsucht

 Part of Sehsucht’s Hamburg studio Plan of attack for “Black Poem” Plan of attack for “Black Poem” A peek inside some C4D files for “Oil”… Read more
Justin Cone • 16 years ago