Virtual reality is not filmmaking

Let’s agree on something: 360-degree video presented inside a virtual reality headset isn’t really virtual reality. It’s a novel, sometimes powerful experience, but it’s not what makes VR arguably the most… Read more

Introducing Holdframe

In this Motionographer Guest Post, meet Holdframe, a new platform for the animation and motion design community to share, learn, and support their fellow artists.

Michel Gondry for Motorola

Michel Gondry’s imaginative new film for Motorola attempts to incorporate the functions of the RAZR2 into the fantasy world he has created. Gondry mentioned that… Read more

Face Punching (UPDATED)

This video by Action Figure has been making the rounds lately, so it seems very well suited to be up here as well. Their site… Read more

The Cream O’ the Crop

The Cream O’ the Crop has been retired. It used to be a list of hot studios compiled and updated yearly by Motionographer editors and… Read more

Mass Animation = Mass Exploitation?

When Mass Animation announced their goal of creating a CG short film by “crowd-sourcing” the animation to a global community of thousands of animators, I… Read more

Framestore: AT&T “Up & UP”

[qt:https://motionograph.wpengine.com/wp-content/uploads/2010/02/att_up_and_up_601.mov 960 540] AT& UP&UP Agency: BBDO New York Client: AT&T Spot Title: “Up & Up” Year: 2010 Airdate: 2/12/2010 Chief Creative Officer: David Lubars… Read more

Don’t Crowdsource, Expertsource

Don’t Crowdsource, Expertsource: ” It’s time for brands to start thinking about trying to harness a school of sharks, rather than herd a flock of… Read more