Asteroide – Oito Olhos | KleenEx – The Breakup Calculator
‘KleenEx, The Break Up Calculator’ is a digital tool created in collaboration with VML that uses data points from a relationship to help consumers learn when they’ll be ready to move on from heartbreak.
An animated film for the Kleenex company directed by Oito Olhos (Brazilian duo of creative directors). Despite the tragic theme of a breakup, the film takes a humorous and light-hearted approach to the situation.
The animation cleverly balances the emotional weight of the subject with playful and witty elements, offering a fresh perspective on a painful experience.
Through its clever storytelling, the film showcases Oito Olhos’ unique style, making it an engaging and entertaining watch, even while dealing with a heart-wrenching topic. Kleenex, known for being a brand that often aligns with emotional moments, used this film to connect with viewers in a fun and relatable way.
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‘KleenEx, The Break Up Calculator’ is a digital tool created in collaboration with VML that uses data points from a relationship to help consumers learn when they’ll be ready to move on from heartbreak.
An animated film for the Kleenex company directed by Oito Olhos (Brazilian duo of creative directors). Despite the tragic theme of a breakup, the film takes a humorous and light-hearted approach to the situation.
The animation cleverly balances the emotional weight of the subject with playful and witty elements, offering a fresh perspective on a painful experience.
Through its clever storytelling, the film showcases Oito Olhos’ unique style, making it an engaging and entertaining watch, even while dealing with a heart-wrenching topic. Kleenex, known for being a brand that often aligns with emotional moments, used this film to connect with viewers in a fun and relatable way.
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credits:
Created by VML
Executive Production by Asteroide
Directed by Oito Olhos
Illustration: Lufe
2D Animation: Danilo Cheng, Micaele Freitas, Robson Menezes
Clean up: Danilo Cheng, Julia Balhtazar, Ivo Puiupo
Motion: Saulo de Castro, Oito Olhos
Social media:
Instagram: @oito_olhos @asteroide.tv