Empower Rap

4HUMANS

Credits:

Done by 4HUMANS

Client: Empower
Chief Creative Officer: Tinus Strydom

Executive Producer: Patricio Verdi
Producer: Natalia Kosinski
Director: Lio Skliar

Art Direction: Hola Bosque
Animation Director: Lio Skliar
3D Animation: Gaston Duranovich, Esteban Blazquez
2D Animation: Ramiro Eraso, Lio Skliar
Cel Animation: Martin “Rojo” McGil, Javier Marino, Lio Skliar
Clean up: Paula Rmoa, Emilia Abot, Florentina Gonzalez
Composition: Lio Skliar

Music: Fuse Adventures in Audio

From the creator:

This is one of those rare and amazing projects that 4HUMANS had the opportunity to bring to life: the Empower Rap for EMPOWER. This is the story of Cincinnatti where people go to sleep early to recharge their batteries and give everything during the day! Directed by Lionel Skliar and with Art Direction by Hola Bosque!, this playful and colorful spot uses a combination of techniques and took almost 3 intense months of hard work to see the light. Thanks Tinus, Sean and all the Empower team in Cincinnatti!

Este es uno de los proyectos más lindos que 4HUMANS tuvo la oportunidad de producir: el Rap de Empower para EMPOWER. ¡Esta es la historia de una ciudad en la que la gente se duerme temprano para recargar sus baterías y darle todo durante el día! Dirigido por Lionel Skliar y Art Direction por Hola Bosque!, este lugar lúdico y colorido, utiliza una combinación de técnicas y tardó casi 3 meses intensos en ver la luz.