EyeBuyDirect ~ EyeBuy Guy

ManvsMachine

From the creator:

It's How You Frame It

EyeBuyDirect glasses re-frame your world, turning everyday situations into surprising explosions of life and colour.

We were tasked with creating a clear, consistent, fun & shareable 360 brand campaign that helped bring the ‘EyeBuy World’ to life.

As well as four commercials we also designed and directed a series of character driven animations featuring the ‘EyeBuy Guy’. A unique character that we developed from scratch.

See full project here - mvsm.com/project/eye-buy-direct

CREDITS -

Client:
EyeBuy Direct


Director:
ManvsMachine


Design & VFX:
ManvsMachine


Agency:
JWTNY


Audio:
Antfood