La Effe Rebrand 2016: Idents


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"There is nothing wrong with change, if it is in the right direction."
–Winston Churchill

The broadcast channel La Effe is not only a TV station. It’s an eclectic, multifaceted, plural and versatile way of thinking.
For their new on-air identity they were looking for something to convey a big change in their positioning, to stand out among the other SKY channels, something clear, brave and cool.
We came out with a strong typographic approach to celebrate their background, enclosed in a never-seen-on-TV design.
Proudly branded by NERDO.
Art direction, animation: Alessandro Durando, Daniele Gavatorta, Lorenzo Levrero
Additional animator: Riccardo Chiara
Head of Content and Communication: Riccardo Chiattelli
Brand Manager: Fabio Pietranera
Original Music (Graphick pack): Smider
Sound Design (Graphick pack): Andrea Pestarino
© EFFE TV S.r.l.