To mark its tenth anniversary, Niceshit rewrites itself, launching a new identity built around a bespoke typeface drawn from the handwriting of its three founders.
At the heart of the new identity is a bespoke, hand-drawn typeface merged from the handwriting of the studio’s three founders into a single working fon, a direct reflection of how Niceshit operates: fully collaborative, no hierarchy, three directors on every project from start to finish.
The rebrand spans logo, colour system, typography and website, built to flex across outputs while staying unmistakably Niceshit. In their words: “Niceshit is an attitude. A way of thinking and solving problems in endless styles and techniques.” It rests on three pillar, simplicity, humour and function.
Over the past decade, the studio has built adaptive illustration systems, animated campaigns and identities for IBM (with Ogilvy), Google, Trivago (with Further), Bose, EA Sports, Fielmann and Realtor—work that has run everywhere from JFK Airport to Tokyo trains to Wimbledon. Alongside commercial projects, The Feelings, an animated mental health film made with McCann and based on real interviews, became one of their most meaningful works.
Why now? After ten years the values stay the same, curiosity, warmth, humour and meaningful storytelling, but the craft, confidence and ambition have grown. As they put it:
“We’re partners, not providers. Think of us as the GPS for your story.”
Credits:
BRANDING Creative direction, Graphic & Web design: UFFICIO™ Font design: Fer Cozzi Illustrations & Animated videos: Niceshit Web Development: Juan Pinkus
NICESHIT Creative directors: Carmen Angelillo, Rodier Kidmann & Guido Lambertini EP: Agusta Timotea Producer: Larisa Barreda Illustration: Rodier Kidmann 2D: Ana Freitas & Guido Lambertini 3D: Spot Studio Music & Sound: Facu Capece & Lola Ritcher BTS & Edit: Ñaño Ramirez Photographer: Cuca Zabert Special thanks: Vandals, Lou Bones, Tamara Bella & Yang Castillo
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To mark its tenth anniversary, Niceshit rewrites itself, launching a new identity built around a bespoke typeface drawn from the handwriting of its three founders.
At the heart of the new identity is a bespoke, hand-drawn typeface merged from the handwriting of the studio’s three founders into a single working fon, a direct reflection of how Niceshit operates: fully collaborative, no hierarchy, three directors on every project from start to finish.
The rebrand spans logo, colour system, typography and website, built to flex across outputs while staying unmistakably Niceshit. In their words: “Niceshit is an attitude. A way of thinking and solving problems in endless styles and techniques.” It rests on three pillar, simplicity, humour and function.
Over the past decade, the studio has built adaptive illustration systems, animated campaigns and identities for IBM (with Ogilvy), Google, Trivago (with Further), Bose, EA Sports, Fielmann and Realtor—work that has run everywhere from JFK Airport to Tokyo trains to Wimbledon. Alongside commercial projects, The Feelings, an animated mental health film made with McCann and based on real interviews, became one of their most meaningful works.
Why now? After ten years the values stay the same, curiosity, warmth, humour and meaningful storytelling, but the craft, confidence and ambition have grown. As they put it:
“We’re partners, not providers. Think of us as the GPS for your story.”
Credits:
BRANDING
Creative direction, Graphic & Web design: UFFICIO™
Font design: Fer Cozzi
Illustrations & Animated videos: Niceshit
Web Development: Juan Pinkus
NICESHIT
Creative directors: Carmen Angelillo, Rodier Kidmann & Guido Lambertini
EP: Agusta Timotea
Producer: Larisa Barreda
Illustration: Rodier Kidmann
2D: Ana Freitas & Guido Lambertini
3D: Spot Studio
Music & Sound: Facu Capece & Lola Ritcher
BTS & Edit: Ñaño Ramirez
Photographer: Cuca Zabert
Special thanks: Vandals, Lou Bones, Tamara Bella & Yang Castillo
Instagram: @niceshitstudio
LinkedIn: Niceshit Studio