Scoot is a Singaporean low-cost airline, owned by Singapore Airlines. It began flying on June 4, 2012, covering medium and long-haul routes from Singapore to airports across the Asia-Pacific region. The airline’s slogan is “Escape the Ordinary.”
In January 2022, the guys from VML Singapore approached us to create an illustration system for Scoot. They wanted flat-color character-based illustrations, similar to our design style, to establish a universe representing Scoot’s passengers, travelers, destinations, crew, and fleet. These illustrations were intended for various applications and programs.
So, they came to us and said…
“Let’s create 100 illustrations!”
Our job was to make a bunch of illustrations—like a hundred of them!
We covered passengers, travelers, crew, and all sorts of destinations. We made characters for every situation, all dressed up.
In addition to static illustrations, our characters came to life through animation, with some animations created by our studio and others by the VML collaborators.
These animated characters appeared in some of the world’s largest screens, including the Singapore Centralworld PanOramix large screen and the City Center Screen in Hangzhou, China.
Our illustrations also extended into a global campaign through various applications, thanks to the incredible team at VML. This included animated banners, posters, and prints in metro stations worldwide.
Scoot is a Singaporean low-cost airline, owned by Singapore Airlines. It began flying on June 4, 2012, covering medium and long-haul routes from Singapore to airports across the Asia-Pacific region. The airline’s slogan is “Escape the Ordinary.”
In January 2022, the guys from VML Singapore approached us to create an illustration system for Scoot. They wanted flat-color character-based illustrations, similar to our design style, to establish a universe representing Scoot’s passengers, travelers, destinations, crew, and fleet. These illustrations were intended for various applications and programs.
So, they came to us and said…
Our job was to make a bunch of illustrations—like a hundred of them!
We covered passengers, travelers, crew, and all sorts of destinations. We made characters for every situation, all dressed up.
In addition to static illustrations, our characters came to life through animation, with some animations created by our studio and others by the VML collaborators.
These animated characters appeared in some of the world’s largest screens, including the Singapore Centralworld PanOramix large screen and the City Center Screen in Hangzhou, China.
Our illustrations also extended into a global campaign through various applications, thanks to the incredible team at VML. This included animated banners, posters, and prints in metro stations worldwide.
Credits:
Client: Scoot Airlines
Agency: VML Singapore
Creative Director: Andres Mejia
Account Management: Mehndi Randhawa ,Cherlyn Heng
Production Company: Odd Bleat
Art Direction: Yannis Zoumakis, Manos Gerogiannis
Illustrations: Yannis Zoumakis, Spyros Loran, Maro Palara, Adamantia Chatzivasiliou, Joahna Dreli
Animation: Manos Gerogiannis, Spyros Loran, VML Partners, Emma Pallos
Producer: Marianna Papachristodoulou
Instagram:
@oddbleat