From the creator:
Inspired by the viral success of their Only Slightly Exaggerated campaign in 2018, Travel Oregon partnered again with Wieden + Kennedy and Psyop to tell part two of this magical tale.
With the creative learnings from the first film, directors Todd & Kylie with animation partners Sun Creature pushed up the dial on the fantasy this round. With more breathtaking vistas and fantastical creatures, hovering just in the liminal space between imagination and reality, Travel Oregon is at once a loving homage to Oregon and a celebration of that exhilarating feeling all travelers experience of the sublime places they carry back in their memories and hearts.
To see the film that started it all: http://www.psyop.com/project/travel-oregon-only-slightly-exaggerated
See the case study: http://www.psyop.com/project/travel-oregon-case-study
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