From the creator:
Not To Scale and Iris collaborated to produce a beautiful 2D animated film for Wacom Cintiq, entitled The Creative Journey.
Directed by Not To Scale's directors BAT, the film tells the story of the typical journey and endeavours that an artist takes to begin their career, from initial style development, to rejections and ultimate success within your field. We follow the eagle as it journeys and evolves through six different scenes, each a metaphor for the typical ups and downs of a creative career, and created in an illustrative style that reflects the capability and versatility of Cintiq as a creative tool.
For more insight into the process, click below for a behind the scenes look:
Wacom ‘The Creative Journey’ BTS
FULL PRESS RELEASE:
Not To Scale and Iris collaborate to produce a beautiful, eye catching film for Wacom Cintiq. The film imaginatively illustrates the typical journey and endeavours that an Artist takes through their career to realise their creative ambitions.
Directed by Not To Scale’s Directors, BAT, the film tells this story through the artist’s own creation, an illustration of an eagle set in a landscape. We follow the eagle as it journeys and evolves through six different scenes, each a metaphor for representing the typical ups and downs of a creative career, including; artistic infancy, early commissions, client rejection and picking oneself up to improve and go again, gaining more confidence, achieving commercial success, through to finally mastering your skill to receive global adulation.
Every scene was created in an illustrative style that reflected the capability of Cintiq as a creative tool, but these scenes also needed to be animated in a different style each time to help show how an artist’s style might evolve over time and to appeal to the widest possible range of Wacom users too. To achieve this and to dive deeper into the idea, Not To Scale proposed working with a variety of incredibly talented and renowned illustrators who had been on creative journeys in their own right; talent such as Rune Fisker, Jose Luis Agreda and Juan Barabani came on board to collaborate with BAT and Not To Scale with brilliant effect to design the different scenes. Then in order to ensure the story threaded together through each scene and style BAT oversaw the careful composition of the animation so that the film also works, in its entirety as a seamless single shot sequence. The results are a creatively unique film that reflect and are faithful to the creativity inherent to the Wacom brand itself.
“We love telling stories. This was a particularly challenging one as it unfolds in six different styles. Despite this we always felt comfortable as we loved the script and the brand. Everybody in our industry works with Wacom and we know the brand very well so we really wanted to honour it with a great film for artists everywhere to enjoy” BAT (Bali and Mat)
Creative Agency: Iris
CD: Richard Hayter
Creatives: Naresh & Arash
Producer: Matthew Hodges
Production Company: Not To Scale
Executive Producer & Writer: Dan O’Rourke
Producer: Edward Tull
Jose Luis Agreda
Music supervision: Wake The Town
Music: ‘Creative Journey’ by Wake The Town