A core component of the project was to keep Felix’s jovial character alive and create a story around a heist, while celebrating Bremont’s aviation history.
Cub Studio created a full suite of assets for the launch, including teaser animations, high-resolution stills for printing, taxi liveries, looping GIFs, social animations, and a 30-second hero animation.
The team preserved Felix’s iconic character and movement while using modern animation techniques to create a 3D world where he could interact with the watch.
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Bremont Watches approached Cub Studio to launch its watch collaboration with Felix the Cat.
A core component of the project was to keep Felix’s jovial character alive and create a story around a heist, while celebrating Bremont’s aviation history.
Cub Studio created a full suite of assets for the launch, including teaser animations, high-resolution stills for printing, taxi liveries, looping GIFs, social animations, and a 30-second hero animation.
The team preserved Felix’s iconic character and movement while using modern animation techniques to create a 3D world where he could interact with the watch.
Credits
Client: Bremont
Production: Cub Studio
Direction: Fraser Davidson
Watch render: Henry Patterson
Animation: Fraser Davidson, Sean Proctor and Alex McDowell