About the author
Doug Jaeger, current President of the Art Directors Club of New York, and Kristin Sloan, former Director of New Media for New York City Ballet, are partners at JaegerSloan Inc.
JaegerSloan helps companies leverage modern technologies and tell stories through new media. Recent work includes projects for brands such as Samsung, artist Augustin Hadelich, and arts organizations including New York City Ballet. Prior to JaegerSloan, Doug was the founder/creative director at thehappycorp global, a creative lab that explored the connection between design, technology and the human experience, with clients such as VH1, MoMA, Idealist.org. He also developed LVHRD, an underground fight club for creatives that staged live competition between architects, fashion designers, dancers, amongst others.