67th Primetime Emmy Awards adds Motion Design category

UPDATE: The deadline for entry in the Motion Design category has been extended to May 15th. See below for more details.

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The Motion Design category is making its debut at the 67th Primetime Emmy Awards show.

The Outstanding Motion Design category is distinct from Outstanding Title Design Category (formerly “Outstanding Individual Achievement in Graphic Design and Title Sequences”) introduced in the 1990s.

According to the Primetime Emmy Awards official entry guidelines:

Motion Design is defined as the art of bringing graphic design — words, forms, images, illustrations, photographic imagery — to life. This work must be commissioned work for hire that was intended to be broadcast on television as defined in the Television Academy Criteria for Eligibility.

The guidelines are careful to create a special space for motion design by outlawing work that falls into related categories, including:

  • Main titles (which must be submitted to the Main Title Design category).
  • Network or channel promotions/package or sports packages.
  • Visual effects work for shows, mostly art directed by the visual effects supervisor, and created under the VFX budget.
  • Commercials and PSAs

Architecting a watershed moment for the industry

This is a huge win for the industry of motion design. It signals a widespread understanding (within the broadcast entertainment industry at least) that motion design is more than just title design.

One of the key forces behind the addition of the Motion Design category was Eric S. Anderson, Governor of the Motion and Title Design Peer Group (and a currently a Director at MPC LA), who created the presentations that lead to the award’s creation.

“Motion design is such an integral part of television. You can’t watch TV or anything on the web for than 5 minutes without seeing something created by our design industry,” says Anderson, who has won two Emmys for Outstanding Main Title Design himself. “I’m happy that the Emmys have embraced this. And I am proud to have played a part in making this happen. This motion design industry are my colleagues and for us to be part of the Emmys is a watershed moment.”

How to enter

Entries will be accepted online until May 4th, 2015 May 15th, 2015 for work aired between 6:00 PM and 2:00 AM, June 1, 2014 through May 31, 2015.

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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8 Comments

Luke Letellier (@LukeLetellier)

Is there a typo in this? It’s being announced today, but entries will only be accepted until today?

Justin Cone

I’m reaching out now about an extension to the deadline. Stand by, please…

Justin Cone

Okay, just heard back: The deadline has been extended to May 15th. Hooray!

Armando

They said 2015 would be the year that will usher in new changes globally. Motion Design just mad the list (the good list!)

Motionlab

Great to see this finally happen!

Jason Hearne

But with most things Emmy related, the Artist won’t receive the award. It will be the Producer or Art Director, which as we all know don’t do the heavy lifting.

Justin Cone

Maybe, but the rules are a little different for the Motion Design category. From the guidelines linked above:

“Emmy(s) to the four principal designers:

Eligible titles include Designer, Creative Director, Art Director, Animator, Compositor, Editor, Illustrator, Typographer, Photographer and Cinematographer.

Additional titles that encompass the contributions of those who share substantially and significantly in the creative authorship of the show’s motion design may qualify, but only if a substantial, creative, hands-on contribution to the production and execution of the motion design can be determined.

An individual or the identical team may enter multiple achievements if the achievements are for different programs.”

I suppose it’ll come down to who enters the submission: the client or the studio/individual. Since the client owns the work they commission in most cases, they might exercise their right to submit work in their own name. But if you look at the award winners for Outstanding Main Title Design, the credits reflect the creators, not the clients.

So there is hope!

Tanishka

Great to read this article

Comments are closed.