AICP Digital: Going Deeper

green-screen01Photo by Mark Sebastian

When the Association of Independent Commercial Producers (AICP) announced the formation of a new chapter, AICP Digital, we wondered what impact that might have on motion graphics, animation and visual effects studios and freelancers.

Thanks to Motionographer’s Bran Dougherty-Johnson, we set up an interview with AICP President and CEO Matt Miller and President, Commercials Division and Executive Producer of Digital Domain, Ed Ulbrich, who has helped make AICP Digital a reality.

If you’re not sure whether or not this is relevant to you, don’t worry: it is. As Ulbrich says in our interview, “This should be of really critical importance to the individual, because their quality of life and their livelihood and their pay indirectly is determined by that relationship between these design companies, these animation shops, these visual effects studios, these web development houses—and the relationship with their clients.”

Many of our questions about AICP Digital revolved around rising issues regarding labor practices. “Labor is one of the great ticking time bombs of the motion graphics and design world,” says Ulbrich. “And it’s [about] getting the companies to have awareness of their obligations under the law and employees understanding what’s appropriate.”

Check out the interview here. It’s also available through iTunes, along with our other podcasts.


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About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

One Comment

Bran Dougherty-Johnson

Cool, Justin glad to see this interview up. Very interesting discussion, and I think its great that you and Ed and Matt are putting it up here for everyone to hear, out in the open.
It’ll be interesting to see what happens with it as it moves forward. I think Ed is right that the relationships (and power structures) between client, agency, design studio, post houses, etc. affect all of us. Those relationships all seem to be shifting now, so no wonder there are moves afoot to effect some sort of structural change.
Business standards and practices in Motion Design, Visual Effects and Animation definitely need to get addressed …

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