Not to Scale relaunch

Not to Scale’s elegant new web presence is brimming with subtle animation and elegant typography befitting their nearly 10 years of existence as an international production company repping several Motionographer-featured directors.

Screen grab of the Case Studies page

Screen grab of the Case Studies page

For more minimal, type-driven design, take a spin through the portfolio of She Was Only, the London-based studio responsible for the Not to Scale relaunch.


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About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



Some really amazing work, but navigating the website is a nightmare. I’d much rather just see the work, not “experience” the website. All kinds of loading screens and awkward navigation.

Nick Wood

Absolutely! I came for the AWESOME visuals, I stayed for about thirty seconds due to the tedious website. Just give me the work, everything else can bog off.

Daniel Margiotta

Amazing work, wish the videos would play on chrome :(

Justin Cone

I’m on Chrome (43/Yosemite), and they play for me. What’s your OS?


Great variety of talents and amazing portfolio. This company is truly inspiring!

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