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Commercial work with boundaries: the commissioned work model

Maintaining creative control and keeping clients happy can feel impossible. Here's an approach that can ease the tension.

Joe Donaldson • 10 years ago

Handmade with computers: H&M Conscious Films

At first glance, the H&M Conscious Films directed by photographer Bela Borsodi look like 100% hand-made creations. And they are. Kind of. While everything was shot in… Read more

Justin Cone • 10 years ago

Crafting graphics for the Oscars: An interview with Henry Hobson

Like people who tune into the Super Bowl just to watch the ads, I turn on the Oscars just to watch the graphics. The opening… Read more

Justin Cone • 10 years ago

In Pieces: A rare specimen of CSS-based animation

Cascading Style Sheets (CSS) started as a way to conveniently manage the appearance of images and type across an entire website. Since 1996, CSS has… Read more

Justin Cone • 10 years ago

The Mill tackles monstrous VR challenges for Google ATAP

The pioneers of VR continue making progress, despite (or perhaps because of) the incredible technical and creative challenges it poses. One of the latest projects… Read more

Justin Cone • 9 years ago

From motion design to game design: In-depth process behind Specimen

“I wanted to be a beginner again and feel like I was growing.” Those words from designer/director Erica Gorochow encapsulate the primary motivation behind deciding… Read more

Justin Cone • 9 years ago

Gretel’s Fox College Football package is all kinds of smart

NY-based Gretel produces some of the most consistently well-designed brand work of any studio in the US. Their latest toolkit for Fox College Football is no exception.… Read more

Justin Cone • 9 years ago

Adam Plouff: Building Tools for Animators

“If I’m known for anything, it’s the utilization of some of the more obscure features in After Effects and a weirdo obsession with mathematical phenomena,”… Read more

Erica Gorochow • 9 years ago

Motionographer Expands Its Reach in Asia Through WeChat with Final Frontier Partnership

Motionographer partners with Final Frontier to debut on China's WeChat, expanding their reach in Asia. This collaboration offers motion designers global exposure through WeChat’s vast… Read more

Staff • 4 months ago

Happiness Factory 2

Looks like the motion graphics grand masters are at it again. Wieden+Kennedy Amsterdam and Psyop just released a continuation to their Happiness Factory story for… Read more

Jon Saunders • 17 years ago

AENY Celebrates One Year

This week’s After Effects NY meeting looks like it’ll fun. To celebrate their first year as a successful user group, AENY is hosting Tronic and… Read more

Justin Cone • 17 years ago

Hatch Studios for Ford

Check out the roller-coaster ride Hatch Studios has created for the new Ford Focus. The car is rocketed through an awesome array of Japanese-inspired visuals… Read more

John Cranston • 17 years ago

[qt:http://motionograph.wpengine.com/wp-content/uploads/2009/02/hf3_global-3.mov 680 510] Credits Client: The Coca-Cola Company Project name: Happiness Factory 3 – Yawnbusters Brief: To remind people that Coke lifts the spirits—physically and… Read more

Justin Cone • 16 years ago

Lobo: Amnesty International

Leo Burnett Lisbon and one of my favorite Brazilian studios, Lobo, have teamed up to create this arresting spot for Amnesty International. Based on the… Read more

Boca Ceravolo • 16 years ago

LAIKA: Tostitos “The Amazing Flamenco Chef” (Updated with Q&A)

[qt:https://motionograph.wpengine.com/wp-content/uploads/2010/02/laika_tostitos.mov 640 360] Interview The following is an interview with Laika House’s Nicholas Weigel, director of “The Amazing Flamenco Dancer” and Motionographer’s Lauren Indovina. Lauren… Read more

Justin Cone • 15 years ago