Memorial Sloan Kettering “Less”

Ege Soyuer

Beautiful interplay of 2D and 3D elements in this brand promo for Memorial Sloan Kettering directed by Ege Souyer. The impeccably elegant animations create a sense of confidence and control befitting a cancer treatment center.

From the creator:

Director: Ege Soyuer
Hornet Inc.
Executive Producer: Zack Kortright
Producer: Cathy Kwan
Storyboard Artists: Jorge Canedo Estrada, Ricardo Villavincencio, Erica Gorochow, Justin Lawes, Felipe Posada
Designers: Jorge Canedo Estrada, Ricardo Villavincencio, Justin Lawes, Seth Eckert
Animators: Chris Guyot, Justin Lawes, Jorge Canedo Estrada, Christian Haberkern, Yussef Cole
Supervising Technical Director: Sang Jin Bae
Editor: Stephanie Andreou, Brad Gallant

Client: Memorial Sloan Kettering
Agency: Pereira & O'Dell New York
Executive Creative Director: Dave Arnold
Creative Director: Jake Dubs
Creative Director: Sara Worthington
Art Director: Alex Parodi
Copywriter: Michelle Lamont
Head of Production, NY: Tennille Teague

Audio: Heard City
Music: Search Party
Composer: Nicholas Wright