Archive for January, 2008
Together with Amsterdam Worldwide, B-Reel directed, animated and produced this colorful spot for Onitsuka Tiger’s new campaign around the theme of “Electric Tiger Land.” It’s a fun 3D ride through a neon wonderland, and the end shot (pictured above) is just beautiful.
Agency: Strawberry Frog, Amsterdam
Creative Director: Andrew Watson
Art Directors: Mathieu Garnier/Joy-Ann Bouwmans
Copywriters: Mathieu Garnier/Joy-Ann Bouwmans
Agency Producer: Nicolette Lazarus
Production Company: B-Reel
Sound Design: DeadMono
Production Manager: B-Reel
Fuck Death is Graydon’s Sheppard’s way of helping the Fuck Death Foundation spread its message and achieve its goal of the “elimination of death through the generation and distribution of funds to strategically selected causes and initiatives worldwide.”
Yeah, the animation is purposefully cruddy, but the writing and some of the ideas are pretty clever, all of which Graydon handled on his own. (My favorite bit is the Haley’s Comet to Game Boy transition.)
This post was originally a Quickie, but I’ve got a soft-spot in my heart for post-human (or transhuman, depending on your take) messages. I was introduced to the whole concept of living forever when I read Ray Kurzweil’s The Age of Spiritual Machines a while back. That flipped a few switches for me, and eventually led me to Aubrey de Grey and his bullet-proof defense of anti-aging research.
For those interested, here’s Aubrey de Grey at TED. Yes, he looks like a rejected member of ZZ Top, but he’s a pretty damn interesting guy.
Fuck Death Federation’s approach to the issue is refreshingly wry and, for lack of a better word, cool. Graydon’s animation style fits nicely with their “fuck this shit” tone.