How Animation Works

If you’ve ever been curious, New Zealand-based Cirkus explains in irony-laden detail how the commercial 3D animation process works. It’s so simple, even an idiot… Read more

Say What Again

SCAD student Jarratt Moody is in Time-based Typography I here at SCAD (a course for which I’m currently the teaching assistant), and he recently finished… Read more

Interview: Garson Yu of yU+co

“300” main-on-end titles Storyboards for “300” main-on-end titles Animatic for “300” sequence “Bee Movie” end credit sequence Storyboards for “Bee Movie” end credit sequence “Enchanted”… Read more

Coca Cola “Avatar”

[qt:http://motionograph.wpengine.com/wp-content/uploads/2009/02/coke_avatar.mov 779 438] [Full post] Credits Coca Cola “Avatar” Duration: 1 x 60″, 1×30″ Air Date: 1 February 2009 CLIENT: Coca Cola Client contact: Pio… Read more

Adam Berg/Stink Digital for Philips

Created for Tribal DDB, Amsterdam, Stink Digital and Director Adam Berg deliver this interactive campaign for Philips’ new CINEMA 21:9 TV. The cinematic proportions of… Read more

Superfad: Sony “Eye Candy”

Behind the Scenes Design Exploration Interview with Superfad’s Carlos Stevens What was the creative approach to this project? The creative approach defined by Sony and… Read more

Stash Launches FEED

By now, I’m sure some of you have discovered FEED, Stash’s blogging debut. With writing as sharp and witty as the copy in their DVD… Read more

Interview: Freestyle Collective

Stills from the MTVK launch series From the opener for Fly, a DVD magazine Still from a FUEL ID entitled “Chemistry” From the show package… Read more

Rooftop Films: NYC

Rooftop Films, NYC: “This is What We Mean by Short Films.” 5/15 @ 8

Universal Everything Refreshes MTV

Universal Everything’s recent refresh for MTV’s 64 international channels is notable for what it DOES NOT do. As opposed to MTV’s long-standing tradition of constantly… Read more

Baby I’m Yours Q&A

Questions: How did you come up with the concept and idea for your treatment of this music video? The day me and Breakbot decided to… Read more

[Review] New York in Motion

Editor’s note: The following interview and review are by guest contributor Cheryl Yau, a 2012 MFA candidate in SVA’s Design Criticism program. Catch the next… Read more

Q&A: Disassembling Assembly

New Zealand-based Assembly is an intriguing shop. Headquartered on a tiny (but beautiful) island nation, their portfolio ranges across character work, high-end vfx and interactive… Read more

SPECTRUM: Yussef Cole

For this month's SPECTRUM profile, we talked with Bronx-based motion designer Yussef Cole about experimentation, critical thinking and questioning meritocracy.