Lucas Zanotto for TUI

[…] the scenic architecture in one spot and a character in another. The inspiration was to combine these techniques and take them further. JvM created… Read more

Greg Gunn’s Mythical Mondays

Sure it’s Tuesday, but yesterday was a holiday here in the US so today is essentially everyone’s Monday—at least here in America. I wanted to… Read more

Virtual reality is not filmmaking

[…] big story moments. No filmmaker wants to have Michael Corleone shoot Sollozzo and McCluskey in a restaurant while an audience member is in the… Read more

Recap: Pause Fest 2011

[…] great success. The team managed to secure great venues and the cooperation of some of the best creative organizations in Melbourne, and they even… Read more

Animade Lernz

[…] and Man Up, respectively). They’re now making commercials, video games, and digital content at Animade, as well as working with their sister company, Chambers… Read more

F5: Virtual Exhibition

[…] Ballroom, F5 has collaborated with GoldRun and Tronic to create a virtual exhibition within Roseland and throughout the streets of NYC. Once you’ve download… Read more

Database Marketing

Back in June 2004, Reason Magazine printed a custom cover for every issue of their magazine (circulation: 40,000). Each subscriber received a magazine with a… Read more

The Epic Doc Interview

THE EPIC DOC INTERVIEW The following is an interview with Varathit Uthaisri, (“Tu”), the Director of Google’s “The Epic Docs” animation, a DemoSlam campaign project,… Read more

Lucas Zanotto: The Real Bears

[…] drinks, The Center for Science in the Public Interest has launched The Real Bears. Alex Bogusky (formerly the “B” of vaunted agency CP&B) masterminded… Read more

F5 Re:Vision & Closing Party

[…] living art Smilebooth: a fresh take on the old-school photobooth that encourages a hot mess of fun and spontaneity Tronic/Goldrun/F5 present the Virtual Exhibit:… Read more