How a husband and wife team took a startup from brand to product launch
What makes “IMANDRA” a fascinating case study in the world of explainer videos is not its intricately detailed but elegant animation (although that’s very nice),…
Read more
Justin Cone • 9 years ago
Ash Thorp teams up with friends to launch Learn Squared
Ash Thorp, Andrew Hawryluk, Maciej Kuciara and Anthony Jones have teamed up to launch Learn Squared, an offering of online courses that (for now) focus…
Read more
Justin Cone • 9 years ago
An interactive love story: Making Jeff Buckley’s “Just like a Woman”
Coders create an infinite love story machine. Motion designers tackle user experience challenges. These are the times we live in. We dive into the process…
Read more
Justin Cone • 9 years ago
Making the Motionographer Patreon launch video
We go deep with Michelle Higa Fox (Slanted Studios) and Erica Gorochow (PepRally) about the making of the Motionographer launch video for its Patreon campaign.…
Read more
Justin Cone • 8 years ago
Am I talking poetry or am I talking business?
A leader of the heart: Are you one of them? #5 is a series of compact, heart-charged articles where executive coach Marie Reig Florensa –…
Read more
Marie Reig Florensa • 6 months ago
Loyalkaspar updates
Loyalkaspar did some updating recently with a new reel, and a few new pieces of work. Of particular interest is the 60 second spot for…
Read more
Tread • 18 years ago
Grab Bag
There’s a lot of stuff I want to talk about, and I’m not sure if I should put it all in one massive post, or…
Read more
Justin Cone • 18 years ago
Loyalkaspar + Jakob Strom: Sampo
Loyalkaspar recently teamed up with director Jakob Ström to create a whimsical spot for Finnish bank Sampo. I’m not crazy about the writing; things get…
Read more
Justin Cone • 18 years ago
Le Soupe: Europe 2 TV
Some of the work in Le Soupe’s montage of IDs for Europe 2 TV really gets under my skin. Sorry. Bad joke. But hey, the…
Read more
Justin Cone • 18 years ago
Nick Ryan’s “A Lonely Sky”
Dublin-based director Nick Ryan’s new short film, “A Lonely Sky” strikes a chord with me. My brother, father and grandfather are all pilots, so I…
Read more
Justin Cone • 18 years ago
Final Schedule for Inspire 07
Just got the final schedule for Inspire 07, this time with some details about the sessions. Man, even if I wasn’t helping organize this thing,…
Read more
Justin Cone • 18 years ago
Elegantly executed piece by Heebok Lee
Check out this short film by Heebok Lee, based on a sad story of unrequited love. Visually it is beautiful and emotionally it delivers. I…
Read more
John Cranston • 18 years ago
An Interview with nailgun*
MOV nailgun*’s latest reel JPG Pitch boards for the Academy Awards PDF The process behind the Benjamin Franklin spot for Spike TV’s Men of Action…
Read more
Justin Cone • 18 years ago
Tatiana Arocha
I know Tatiana was posted as a quickie a while back, but I think she deserves some 15 minutes of feature list fame. I love…
Read more
Jon Saunders • 17 years ago
Interview: 72andSunny and Fulltank
Fulltank recently created a beautiful spot for the Zune Arts Films campaign entitled “Dogfight,” the first of many done so far to break out from…
Read more
Jon Saunders • 17 years ago
Join the Rockband
Pete Candeland & Passion pictures have just released a new cinematic trailer for upcoming game Rockband, for which the few screengrabs above don’t nearly do…
Read more
Jon Gorman • 17 years ago
Shilo: Winning the War
Watch “The War” Hand-drawn storyboards Shots from the blue screen shoot Style frames Stills from the finished product Motionographer’s Jon Saunders interviewed Andre Stringer and…
Read more
Justin Cone • 17 years ago
Zune Arts “Intergalactic Swap Meet” Credits
Zune Arts Film “Intergalactic Swap Meetâ€? :60 Completed: 11/27/07 Live on Web: 12/4/07 Agency: 72andSunny, Los Angeles Creative Director: Glenn Cole Executive Producer: Sam Baerwald…
Read more
Justin Cone • 17 years ago
Motion Theory for Nike: “Sumo” and “Oneball” – Credits
[Original Post] Client: Nike Golf / Innovations Title: “Sumoâ€? & “One Ballâ€? (:30s) AGENCY Agency: Wieden+Kennedy, Portland Creative Director: Hal Curtis Copywriter: Eric Samsel Art…
Read more
Justin Cone • 17 years ago
Motion Theory: “Perfectly Aligned” Credits
[Original post] Client: Lexus Title: Perfectly Aligned Agency: Team One Chief Creative Officer: Chris Graves Associate Creative Director: Dave Horton Associate Creative Director: Kevin Smith…
Read more
Justin Cone • 17 years ago
Psyop: Adidas “Hu Jia”
The latest installment in the Adidas Beijing Olympics campaign maintains the poetic tone and hand-rendered styling of its predecessors. But this new spot is my…
Read more
Justin Cone • 17 years ago
Rexona “Futurisk” Credits
[Original Post] Agency: Lowe, New York Chairman, Chief Creative Officer: Mark Wnek Executive Creative Director: Fernanda Romano Creative Director: Steve Lundberg Copy Writers: Roger Baran,…
Read more
Justin Cone • 17 years ago
Dodge Journey Credits
Agency: BBDO, New York Chief Creative Officers: David Lubars/Bill Bruce VP, Creative Director: James Clunie Creative Director: Michael Folino Senior Producer: Kevin Wilson Production Company:…
Read more
Justin Cone • 16 years ago
Welcome to WordWorld
I love motion graphics. I hope that’s obvious. But I also love children’s television—the educational kind, not so much the Spongebob Squarepants kind. As an…
Read more
Justin Cone • 16 years ago