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Archive for May, 2006

Rock Hard, Abs

There’s a bunch of great work that I want to post, but I’ve only got a couple minutes before I have to head to class. With just two days left in the quarter, things are pretty hectic. Sleep is not a friend to me.

It makes perfect sense, then, that I relate to the cyborgian metamorphoses in 1st Avenue Machine’s lastest effort, a trailer for the Japan MTV Video Music Awards.

robo.jpg

1st Avenue Machine has quickly established itself as a serious player in the “shaky camera + CG elements in the city” game. It’s tricky work, because even general viewers are hyper-sensitive to the compositing without even realizing it. The slightest aberration in lighting or shading can be devastatingly distracting.

I think 1st Avenue Machine generally does a great job avoiding such distractions�although I must admit I did find myself at times wondering if maybe this surface was too bright or if that edge was too sharp. Because the spot moves along at such a rapid clip, however, my misguided ponderings were mercifully cut short, and I was able to simply enjoy the show.

I hope you can do the same.

Tuesday, May 30th, 2006 | 14 Comments »

Lambo

PJ Wilson and Justin Harder have launched a new production company, Lambo. Their reel is nothing short of epic, with fantastic sound from Sounds Red, whom I’ve never heard of before. (Anyone have a link?)

lambo.jpg

Man, looking at Lambo’s work gets me stoked about mograph again. It looks like they’re having so much fun doing what they’re doing, you know? I mean, I know it’s hard work and all that, but they make it look so easy.

Bastards.

Thanks to Ted for the tip-off/reminder.

Saturday, May 27th, 2006 | 20 Comments »

Echolab launches new site

Echolab launches new site

Friday, May 26th, 2006 | Comments Off

Helios Design Labs: New Site, New Work

Helios Design Labs recently relaunched their site with a fresh new look, an updated reel and some new work.

helios.jpg

I’ve been fans of these guys for a long time, and it’s great to see them cranking out tasty new spots that show off their special blend of humor and clean graphics.

(“Mother, Please!” had me laughing out loud, by the way.)

Wednesday, May 24th, 2006 | 8 Comments »
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