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Archive for January, 2007

Is it real? Or is it HunterGatherer? (How ’bout both.)

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These new spots for AMP by Todd St. John of HunterGatherer are really frikkin’ cool. Pure handmade HunterGatherer style. Real paper and wood elements were photographed and animated in After Effects for a very convincing look that emulates the look of actual stop-motion, but with none of the messiness or chaotic abruptness. Nice and smooth. Sort of slick, but sort of rough at the same time. The limited color palette, the character design, the subtle touches of depth-of-field and all the little snowflake particle animations all add up to a really well-done series of spots. They’re along the same lines as his One Time Only films for Nike that came out back in September. Wow that long ago? AMP should be pleased. My eyeballs are happy. Nice work.

Edit: And the music in these spots is by Expansion Team.

Wednesday, January 31st, 2007 | 6 Comments »

Give the VW Phaeton a Hand

This is one of those great examples of a client essentially underwriting a short film in exchange for an end-tag and a product shot. As an ad, it’s probably not that effective. And that’s one of my favorite things about it.

Credits
Agency: Grabarz & Partner Werbeagentur, Hamburg, Germany
Creative Directors: Ralf Heuel, Ralf Nolting
Art Director: Christoph Stricker
Copywriter: Paul von Muehlendahl
Production Company: Deli pictures postproduction
Director: Michael Reissinger
Flame artist: Melissa Panek
Music: Beatsucht, Florian Lakenmacher, David Paulicke

Thanks to Giles Barlett for the tip!

Wednesday, January 31st, 2007 | 12 Comments »

studioplum

Studioplum Animation

Tuesday, January 30th, 2007 | Comments Off

Gunshop Updates

Gunshop updates with new work!

Monday, January 29th, 2007 | Comments Off

Jayson Whitmore Updates

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Jayson Whitmore has long been one of my favorite animator/director/creative directors. His work is quirky but insanely polished. His sense of pacing is impeccable and the energy in his projects is always full-throttle. So it’s with great pleasure that I announce his new site, featuring a new reel and new work.

Jayson, by the way, will be speaking at Inspire 07 with Brien Holman of Exopolis. Should be awesome.

Monday, January 29th, 2007 | 31 Comments »

Spontaneous and Bluerock for Chase

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This spot is not mind-blowing. It will not change your life. But its silky smooth transitions and clever usage of type pump up the standard credit card yadda-yadda-yadda, transforming the spot into something that holds up to repeat viewing really well. It’s solid, quality work built around good concepting and planning. I like that.

VFX by Spontaneous, editing by Bluerock, both based on NYC.

Monday, January 29th, 2007 | 6 Comments »
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