Archive for June, 2007
It’s been really interesting seeing what new mediums motion graphic design spreads to. Clothing company, Diesel, recently implemented some holographic technology to use in a runway show in Italy, displaying floating images that interact with, supplement, and transition the live models. While the technology itself isn’t insanely new (The Gorillaz have used it for their live performances), it seems fitting that a company like diesel, who pushes the boundaries of design and many aspects, would use it in such an interesting way. Check out this link which contains a short write up about it and a you tube video showing the 17 minute show.
Found via mograph.net
Gault just put up a fresh and moody new reel. A lot of very nice work cut to the lingeringly slow pace of his chosen track. All the elements meld together quite well in his reel to create something that is a bit different than the usual poppy montages that are currently out there.
I very much enjoy the choice of a borderless animation on a black page with zero ui, especially for the segments in his reel where Gault decides to fade everything to black. Gault uses this blackness to his advantage to dictate the energy and overall feel throughout. By not being bound by a single aspect ratio he is able to alternate the scale and framing to affect the energy without changing the overall pacing of his reel. This decision allows him to keep the slow track but still offer those moments of excitement, it also gives his montage solidarity that does not solely rely on the track like many others tend to do.
In most cases, when a reel is cut to a slower track it can easily turn into a very lackluster experience. The choices Gault made and the work that he showcases makes the difference for this well rounded reel.
I’m not sure how long these have been up, but I just noticed that Buck has posted a series of bumper-ish pieces they created for Comcast Shortz.
These are beautifully crafted little gems. Visually, they’re not overwrought with detail. The point here is to set up a joke and deliver the punchline quickly and with maximum oomph. As with all humor, the success of these spots boils down to timing.
Buck, thankfully, has incredible timing.