More Data from Motion Theory

Here are two new gorgeous spots from Motion Theory for IBM. Data Energy visualizes a holographic field of data around real-world objects, envisioning a near-future… Read more

Edouard Salier for Coke

Director Edouard Salier and production company Paranoid US deliver another amazing football themed spot in time for the World Cup. This time working for Coke,… Read more

Playgrounds Festival 2010

Playgrounds describes itself as a festival for innovative and creative digital art. During the two-day festival in Tilburg, Playgrounds presents an impression of the latest… Read more

LAIKA/house: Planters Mr. Peanut

Behind the Scenes Credits PRODUCTION Production/Animation Company LAIKA/house Supervising Animation Director Mark Gustafson CD.Animation Director Kirk Kelley President.EP Lourri Hammack Producer Colin Thacher Rebecca Bowen… Read more

Mirada/Motion Theory: Watson MD

IBM Title: “Watson MD” Air date: 8/29/2011 AGENCY Agency: Ogilvy & Mather NY Chief Creative Officer, Ogilvy North America: Steve Simpson Executive Creative Director: Susan… Read more

The Guardian: “Three Little Pigs”

Playing on recent uprisings aided by the prevalence of social media (e.g., Arab Spring, Occupy movements), BBH London, Director Ringan Ledwidge & The Mill help… Read more

Marc Reisbig for The Oslo Airport

Glorious miniature animation by Marc Reisbig. The fantastic models were made by wearetheartdepartment, using a selection of hard woods to echo the design of the… Read more

Lemoine for Woodkid: Run Boy Run

As powerful as it is seemingly simple, Yoann Lemoine (aka Woodkid) once again develops a vibrant grayscale storyline through an intense and sensorial concoction of… Read more

Nieto for Cracker Barrel

Beautiful – and clever – piece by Nieto and Paranoid US for Cracker Barrel. Love the moments with the rolling egg and flipped pancake where… Read more

Gentleman Scholar: Everything’s Better

Gentleman Scholar created ‘Everything’s Better‘, a fluid spot for Salt Institute that’s all about bright transitions, impressive particle animation and… salt! Directors Will Campbell and Will… Read more

Art.com “Moving In”

Lots of nice details in this commercial for art.com. I also loved art.com’s previous spots, directed by Michael Langan, We Are Art and artCircles.

Modern Love: Under His Misspell

NYC-based designer/animator Joe Donaldson was commissioned by the New York Times to create an animated interpretation of “Under His Misspell,” a column penned by Jessie… Read more

Modern Love: Beyond Years

Freddy Arenas chats with Joe Donaldson about creating animation for NYTimes' Modern Love column.