New reel from Gabriel Dietrich, created mostly at Lobo

New reel from Gabriel Dietrich, created mostly at Lobo

Elegantly executed piece by Heebok Lee

Check out this short film by Heebok Lee, based on a sad story of unrequited love. Visually it is beautiful and emotionally it delivers. I thought I would never see another “coming out of an eye” transition that I liked, but the transition from the nerves flowing from the typography that transition into the eye made it ok in my book.

Lee has worked with Yu+co, Pittard Sullivan, Troika, Wall to Wall Studios and currently Prologue, and he’s got some great work posted here

Thanks to Babe at Spirit Form for the heads up.

Shilo Posts a New Cingular Spot

Following up on the success of the Cingular BlackJack spot, Shilo has created a slick new Cingular ad, this time featuring two phones. Because they had to feature extensive sports clips, it’s a little less flashy than the BlackJack spot, but I still think it’s just as sexy.

It looks to me like the hand animation is smoother, a little more believable. What do you guys think?

Transistor makes some shapes.

I love 100 ft. tall robots crashing through cities as much as the next guy, but sometimes the old eyeballs want something more graphic. Transistor recently completed an all-new rebrand of MTV PRIME, with simple, boldly colored shapes animating on and off screen – creating a retro-futuristic world of delicious eye-candy. What I like best about these pieces is that they’re energetic, adventurous and upbeat – they’re a way to get information on the screen, but somehow they become more about shape and pattern, color and contrast. Each night has a different look and color palette, but they all form a cohesive package that gives the channel a distinctive, fresh look. James Price directed the pieces, with animation and design credited to by Jack Myers, Mitch Paone, Daniel Oeffinger, Tonya Smay and Chad Colby. Tasty.

Daniel Garcia updates

You may remember recently Daniel Garcia, the dark master of motion graphics, directed videos for MF Doom and the late, legendary J. Dilla. He’s back at it again this time with a video for El-P Featuring Trent Reznor. The video was co-directed with Nathan Love, who you should also have your eye on.Currently it’s an Adult Swim exclusive so you’ll have to head over to their site to view it.
Be sure to check out Daniel’s new website to see some amazing promos recently Completed for Cartoon Network.

Stop-motion typography piece from Montreal based Julien Vallee

Based on Kurt Shwitters “Thesis on Typography”, Julien Vallee has created this meld of stop-motion and motion-graphic typography all with influences pouring in from the Dada movement. Vallee states that the underlying idea is that the over-use of graphical elements in a typographical piece may cause the content to become unreadable.

The piece is an excellent merging of analog, organic elements mixed with dirty, digital garble. In a nutshell, I like.

Universal Everything: S4C

Universal Everything and Proud Creative collaborated on this intriguing series of IDs for Welsh channel S4C directed by Simon Ratigan. Each spot centers around concepts of swarming and attraction, creating surrealistic vignettes that seem almost possible. Each ID is backed by the ace sound design of Freefarm.

Thanks to my friend Chris Martz for the tip.