technology
25 (+1) for 2025: Motionographer’s Crystal Ball Motion Design Predictions – Pt 3
Ah yes, it’s that magical time of year when we dust off our Motionographer®’s semi-reliable crystal ball (now with added AI-powered glitter) and peer into… Read more
Why NFTs are a Huge Opportunity for Artists?
Exploring NFTs and blockchain technology (Web3) from a strategic standpoint, and ways NFTs change the online landscape for creatives.
Perception – Greatest Hits
To celebrate 20 years of Perception we asked some of their team to pick out their favorite projects from over the years.
Scale, Light, and Form: Finding Creative Inspiration in Architecture
By Vikkal Parikh, Founder and Creative Director, Ataboy Studios The practice of motion design is, as its title suggests, a thing that is constantly changing… Read more
Gunner, their new film “Mesh” and the importance of changing things up
Hailing from Detroit, Gunner is something special. Something that represents a shifting landscape which challenges the status quo and the big studio model: a small… Read more
Making the wildly successful dystopian augmented reality short, “Hyper-Reality”
With over 3 million views, the dystopian short "HYPER-REALITY" captured the public's imagination and sparked debates about our future. We interviewed the mastermind behind the… Read more
4 things we wished we’d known before creating a VR experience in Unreal
Looking to create your first VR project? Considering the Unreal engine for development? Read the following post from Firstborn *very* carefully before jumping in.
VR without goggles: “Field Trip to Mars” sends a souped up school bus to space
Winning 19 awards at Cannes last month, "Field Trip to Mars" is an innovative group VR experience powered by stunning real-time visuals and a bus-load… Read more