process

Tidying up for the muse: Interview with Liz Blazer, author of “Animated Storytelling”

Equal parts inspiring and practical, Liz Blazer's book, "Animated Storytelling" is a step-by-step guide to get readers from idea to final render. In our chat… Read more

Making “Uncanny Valley,” an eye-popping sci-fi short about a very possible future

The sci-fi short "Uncanny Valley" presents a grim but very possible future in an eye-popping style laced with beautiful VFX work. Our chat with the… Read more

MK12 Interview: Making “Man of Action! II: Ashes of Vengeance”

For many, MK12 is where it all started. Just as Kyle Cooper’s iconic title sequence for Se7en signaled a renaissance for the craft of opening credits,… Read more

“The World of Autism,” a richly detailed mixed media journey into the mind of Jacob

Guilherme Marcondes is back at it again, this time for BBDO New York and the Ad Council’s beautiful new campaign for Autism Speaks, the autism… Read more

Exclusive interview: Plenty takes on Alice in Wonderland for Good Books

Argentinian studio Plenty shares the hybrid 2D/3D process behind their ambitious project for Good Books.

Process: Lincoln Continental Concept

Block and Tackle and shares the process behind their painterly masterpiece promoting the Lincoln Continental concept car.

“ZERO-DAY” Process and Q&A

“Reach”

Real-world case study of Element 3D used in product launch video that looks back at the history of aviation

The long journey to “Lostopolis,” an interview with PandaPanther

While many commercial animation shops dream of developing feature length films — and building valuable intellectual property in the process — very few actually get… Read more

Interview: The Lessons Behind We Are Royale’s Manifesto

Surviving eight years as a motion design studio is no easy feat. In addition to riding the unpredictable ebb and flow of service work, motion design… Read more

Behind the Scenes: “Donning the Digital Mask: Anonymous”

The infamous group of hackers that identify themselves as “Anonymous” are, as their name suggests, incredibly hard to pin down. They’ve targeted racists, terrorists and pedophiles. They’ve brought… Read more

How a husband and wife team took a startup from brand to product launch

What makes “IMANDRA” a fascinating case study in the world of explainer videos is not its intricately detailed but elegant animation (although that’s very nice),… Read more

Working backwards: From rig to character to story with Andrew Vucko

Editor’s note: This animation features cartoon-style nudity and sex, and therefore might be NSFW for some office environments. As any experienced animator will tell you, character animation… Read more

In-Depth: Making the Best of Motionographer with Aran Quinn and Mill+

With the word “motion” emblazoned in white block letters on its back, a blue, muscle-bound creature deadlifts a barbell and turns to face the camera,… Read more

Process: Making the F5 Opening Titles with Block & Tackle

Over the last several years, conference openers have joined music videos, film titles and visual essays as ideal showcases for ambitious motion designers and visual… Read more

Motion and code: Getting to know Lucas Zanotto

Italian-born designer/animator Lucas Zanotto’s career is as varied and playful as his creations.  Moving seamlessly between analogue and digital techniques, he’s created commercials, short films,… Read more

Hybrid by birth: Getting to know Animade

I first became aware of London-based Animade via their iOS game Ready Steady Bang, a twitchy dueler packed with charming animation. They popped up again on… Read more