Feature Stories

Process: The Feel Good Bakery

weareseventeen's adorable spot for The Feel Good Bakery is a break from the conceptual CG work for which they're known. The spot's director explains why… Read more

Boomerang Mono: The collaborative birth of an animated typeface

"Basically, I wanted the effect of a mad room full of drum machines doing a call and response drum off!" We interview motion designer Andrew… Read more

2015 Hardware Survey Results

At the end of 2015, we invited you to participate in a casual hardware survey, and 854 of you clicked your way through it. Here are… Read more

11 of the best showreels from 2015

As the creator of the Shit Showreels Say channel, the popular PQ FUI Toys and a portfolio of slick motion design work, Peter Quinn knows… Read more

Tidying up for the muse: Interview with Liz Blazer, author of “Animated Storytelling”

Equal parts inspiring and practical, Liz Blazer's book, "Animated Storytelling" is a step-by-step guide to get readers from idea to final render. In our chat… Read more

Oscar-winning VFX shop talks about the challenges of creating premium VR

Virtual reality is starting to feel less like a bandwagon and more like a freight train. Those with the vision and stamina to climb aboard now are… Read more

How to hustle: From animation to apps, Justin McClure Creative is the new model for small shops

"If your food source is becoming scarce, you need to adapt, migrate or find other means for survival." In an insightful interview with Justin McClure,… Read more

Making cute 1950s-style animations for a cruel, post-apocalyptic world

"The only thing we knew is we wanted to have at least one violent Vault Boy death per episode." We interview the co-owners of Rubber… Read more

Author of “Design for Motion” talks industry, education and the state of design

We interview Austin Shaw, the author of "Design for Motion: Motion Design Techniques and Fundamentals."

Trends with Benefits

What's in a trend? How do they rise (and fall) and what do they mean? Jorge Estrada (aka JR Canest), Sander van Dijk, and Phil… Read more

Making “Uncanny Valley,” an eye-popping sci-fi short about a very possible future

The sci-fi short "Uncanny Valley" presents a grim but very possible future in an eye-popping style laced with beautiful VFX work. Our chat with the… Read more

Sehsucht explains how they created a real-time, VR-friendly advent calendar

Sehsucht explains how they created real-time WebGL animations for Google Cardboard with online tools (and a good dose of design and animation mastery).

Making “Blackout,” an interactive VR film that gives you the power of telepathy

Our in-depth interview with emerging tech filmmakers Specular goes into the process behind their upcoming experience, "Blackout," which lets you eavesdrop on the thoughts of… Read more

NYC Gifathon, 30 days of animated GIFs by James Curran

[Interview] NYC Gifathon, 30 days of animated GIFs by James Curran

MK12 Interview: Making “Man of Action! II: Ashes of Vengeance”

For many, MK12 is where it all started. Just as Kyle Cooper’s iconic title sequence for Se7en signaled a renaissance for the craft of opening credits,… Read more

Staying small: Process and industry insight from STATE Design’s Marcel Ziul

"There’s no small project when the studio is small. Every project is an opportunity for us to express ourselves." Marcel Ziul explains what it means… Read more

Telltale’s “Minecraft: Story Mode:” Changing the Game?

Telltale explains how they blur the lines between gaming and storytelling in "Minecraft: Story Mode," and how they connect with their audiences online and offline.

“The World of Autism,” a richly detailed mixed media journey into the mind of Jacob

Guilherme Marcondes is back at it again, this time for BBDO New York and the Ad Council’s beautiful new campaign for Autism Speaks, the autism… Read more

Interview: Motion design and the Google identity

Google's Jonathan Jarvis tells us how integral motion design was to the recent Google rebrand, why you should give users superpowers and what kind of… Read more

Poland rising: Juice studio explains why we’ll be seeing more Polish talent soon

Poland is bristling with CG talent, and our interview with Juice studio explains why. We also dig into the technical details behind the promotional short,… Read more

Interview with Johnny Kelly: Dropbox “Creative Freedom”

Johnny Kelly’s approach can best be described using the principle of Occam’s Razor. In short, if all things are considered equal, the simplest solution is… Read more

Making “The Wisdom of Pessimism”

For his directorial debut, Claudio Salas took on an ambitious challenge: a 2-minute visual essay for the philosopher Alain de Botton’s School of Life project.  What began as… Read more

Blind: Looking back on 20 years

How do you survive 20 years in a business that reinvents itself every five? We chat with Chris Do, founder of Blind, about what he's… Read more

No Particular Order: Thoughts on Non-Linear Storytelling

Practical insights into non-linear storytelling from UNIT9's new Experiential Creative Director Sean Pruen